White Rock Distilleries
Pretty much every party.
All the time.
It was my cheap booze of choice (before I knew any better). Nothing seems to liven up a party like people daring one another to take shots of Firewater. This stuff is known for burning, not just from the 100 Proof alcohol content, but also from the intense hot cinnamon flavor. It really does warm you from the inside which seems perfect on a snowy, freezing night when you're outside for whatever reason. Which remind me of a story...
Firewater, itself, pours a thick, viscous, red color and smells of strong cinnamon and raw alcohol. You take a sip (most likely a shot, actually) and get bombarded with corn-syrupy sweetness, spicy cinnamon across your tongue, cinnamon smells clearing your sinuses, and harsh, astringent alcohol flavors, but a pleasant warming sensation that you can feel slowly oozing down your throat and into your gut. This warming feeling lasts for quite some time in the pit of your stomach, different from any other booze I've tried, which is really quite interesting, all things considered. I'm sure it could be used in a cocktail somehow, but the only thing I've ever mixed it with is hot apple cider.
This liquor is harsh, hot, overly sweet, yet pleasantly warming. I rarely drink it anymore, but it certainly still has potential to liven up a party or make you feel warm on a cold evening!
Drink This: if you want an over-the-top, hot cinnamon schnapps to liven things up.
Don't Drink This: if you're looking for something classy. This ain't that.